Executive summary of “7 Proven Strategies for Improving Your Alexa Ranking” by Michael Fleischner
Alexa ranks each website based on the number of visitors it receives. The top ranked website, Yahoo! has an Alexa rating of 1 or 2. Less popular sites could be ranked up to 5,000,000.
Finally I discovered a number of sites ranked within the top 100,000 that were all applying the same "Alexa techniques" to improve their ranking. Increasing visits from those who do not have the Alexa toolbar installed will not help your Alexa ranking.
1. Download the Alexa toolbar and use it every day to visit your own website. You can download the toolbar here: [http://pages.alexa.com/prod_serv/associatetoolbar.html]
2. Use Alexa redirection whenever you can. For example, when providing a link to my website, I use [http://redirect.alexa.com/redirect?marketingscoop.com].
3. Encourage your website visitors to add their positive testimonials on Alexa's detailed listings page for your website. This can be done by placing a link to the appropriate Alexa page on your website and asking visitors to "Click here to rate this website".
4. Write your own site reviews on the top 100 rated Alexa sites and include your redirect URL.
5. Download the Alexa ranking button, traffic history graph, info links, and other traffic counters onto the page of your website that receives the most traffic. For example, at the bottom of my home page MarketingScoop.com, I've added the Alexa ranking box.
6. Take an inexpensive ad out on the ExactSeek search directory at Exactseek.com. You'll notice that if a website is highly ranked on ExactSeek, chances are that it will be highly ranked on Alexa.
7. Get listed on as many search engines as possible by placing a free listing in DMOZ. This is the largest human edited directory on the web and is co-branded among hundreds of thousands of sites. Be patient though, it often takes up to 5 months before you see your website listed after submission.
These simple Alexa strategies are easy to implement and will make a huge difference in your Alexa ranking.
